SUSTAINABLE STYLE COLLECTION
A Series Of Sustainable Pieces, To Help Lower Our Impact On The Environment
And Move Towards A More Sustainable Future.
SORBTEK 365 JEANS
INCORPORATES RECYCLED
WATER BOTTLES
Our Sorbtek 365 jeans are made with 24% REPREVE® fibre.
Repreve is made entirely from recycled water bottles, and pre-consumer plastic waste.
This helps stop plastic going to landfill. And it means each pair saves the energy equivalent of 270ml of gasoline, compared to using virgin polyester.
The result is a temperature-regulating performance fabric, at reduced cost to the planet.
PERFORMANCE JEANS FROM RECYCLED MATERIALS
BAMBOO TEES
MORE SUSTAINABLE THAN COTTON
Bamboo was chosen for these tees, as it’s considered a more sustainable alternative to cotton and synthetic fibres:
1 // Bamboo grass absorbs five time more CO2 from the air than the equivalent amount of hardwood trees
2 // Bamboo doesn’t need pesticides in order to thrive
3 // Moisture-wicking capabilities and microporous structure of bamboo fibre gives strong deodorising and anti-bacterial effects. Therefore these tees may require less washing compared to alternatives
WAFER TECH JEANS
BIODEGRADABLE DENIM
JEANS WHICH DECOMPOSE NATURALLY IN THE ENVIRONMENT
FITIZEN Wafer Tech jeans are almost totally biodegradable.
How? They incorporate a performance fibre made of fully bio-based materials.
This fibre excels at moisture management and combatting sweat. And because it’s bio-based, it breaks down naturally once discarded.
LEAVE LESS TRACE
But we didn’t stop there.
We used woven vegan material to replace the leather patch, and reinforced stitching to reduce metal rivets.
Plus, your Wafer Tech jeans arrive in plant-based biodegradable packaging, instead of plastic poly-bags.
This makes them one of our most progressive products. And naturally, they come with the supreme fit and comfort of all FITIZEN Jeans.
GRACELL
HIGH-PERFORMANCE SHIRTS
HARNESSING NATURE’S POWER
FITIZEN High Performance Shirts are made of 55% Gracell.
Gracell is a new performance fibre made entirely from wood pulp.
Its performance properties give our shirts outstanding stretch, durability and silky-soft touch.
And being bio-based, the Gracell in our shirts is fully biodegradable.
But that’s not all. The wood used in the fibre is FSC (Forest Steward Council) certified, ensuring it comes from well-managed forests or recycled sources.
FITIZEN SUSTAINABLE STYLE COLLECTION
A series of sustainable pieces, to help lower our impact on the environment.
Our Aim
The FITIZEN Sustainable Style Collection uses bio-based fibres and recycled materials to achieve optimum performance at reduced cost to the earth.
This helps us decrease our environmental footprint, while maintaining Olympvs standards of style, fit and functionality.
Started in July 2020, this collection marks our commitment to take gradual but firm action towards a business model that doesn’t cost the earth. To make decisions day by day which move towards a more sustainable future.